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HBO GLOBAL LICENSING® PARTNERS WITH GES EVENTS TO PRESENT GAME OF THRONES®: THE TOURING EXHIBITION

Jul 6, 2017

HBO GLOBAL LICENSING® PARTNERS WITH GES EVENTS TO PRESENT GAME OF THRONES®: THE TOURING EXHIBITION

INSPIRED BY THE HIT HBO® SERIES, THE TOURING EXHIBITION WILL HIT THE KING’S ROAD ON ITS WORLDWIDE TOUR IN FALL 2017

TOUR TO KICK OFF IN EUROPE WITH FIRST LOCATION TO BE ANNOUNCED

Showcasing the Costumes, Artifacts, and Set Decorations from All Seasons of the Hit Series, Including the Upcoming Season Seven, This New Immersive Exhibition Will Give Fans an Opportunity to Step Inside Westeros and the Lands Beyond

Glendale, CA, [July 6, 2017] — Inspired by and filled with the breathtaking images and enthralling artifacts from the hit HBO series GAME OF THRONES, this all-new exhibition will drop fans in the center of the Seven Kingdoms for an up-close and personal look at authentic props, costumes and set decorations from the show. In collaboration with HBO Global Licensing, global events provider GES is designing and building the new 10,000-square-foot interactive experience, and will exclusively tour the exhibition to worldwide destinations starting Fall 2017. The tour will kick off in Europe, with the first location to be announced soon.

Featuring a unique mix of immersive environments, interactives, and multimedia content, visitors will experience the mythical lands of Westeros and Essos and relive the trials and tribulations of the series’ nobles and common folk alike who struggle for survival in the shadow of the Iron Throne.

In anticipation of the launch of the exhibition later this year, GES’ creative team will work closely with HBO to create diverse environments from Westeros and Essos and to design an exhibition as exciting as the show itself. Spanning the Seven Kingdoms from King’s Landing to the land Beyond the Wall and across the Narrow Sea, GAME OF THRONES: THE TOURING EXHIBITION will allow fans worldwide to experience the craftsmanship and artistry of the GAME OF THRONES production up close in the largest public display to date.

Visitors to the exhibition will see displays of costumes, props, weapons and armor and will explore several dynamic themed exhibition areas featuring series settings such as:

  • The wintry landscapes of the North, the tree-lined pathway of the King’s Road, and the regal settings of King’s Landing.
  • The conquered city of Meereen with its garrisons of Unsullied warriors and the loyalists of House Targaryen.
  • Iconic settings like the mysterious House of Black and White, the home of the Night’s Watch: Castle Black; and the frozen lands Beyond the Wall.
  • The show stopping centerpiece of the iconic Iron Throne Room, where visitors can gaze upon the Westerosi seat of power in all its foreboding glory.

“GAME OF THRONES has truly become a worldwide phenomenon, with fans avidly watching the show throughout all corners of the globe,” said Jeff Peters, Director, Global Licensing, HBO. “Based on the stellar work GES has done with previous entertainment partners, we think this exhibition is going to be something fans will love, regardless of which part of the world they call home, and we’re excited to give them the opportunity to visit and celebrate the incredible craftsmanship of the talented GAME OF THRONES production team.”

“GES is thrilled to partner with HBO to bring the craftsmanship and artistry of GAME OF THRONES to fans. We are committed to giving fans worldwide the opportunity to experience some of their favorite elements from the show firsthand while experiencing the world of Game of Thrones unlike ever before,” said Eddie Newquist, Chief Creative Officer and EVP, GES Events.

“The innovative storytelling of GAME OF THRONES has been a cultural touchpoint since its premiere,” said Steve Moster, president of GES and president and CEO of Viad. “We are excited to bring this exhilarating world to life to fans around the globe.”

Additional details about this exciting exhibition and its future stops will be released in the coming months.

About HBO Global Licensing

HBO Global Licensing officially licenses the HBO® brand for the development and merchandising of innovative product lines inspired by the network’s award-winning programming. With products created around hit series like Game of Thrones® and Silicon Valley® as well as classic series like The Sopranos®, Sex and the City®, True Blood® and Entourage, items include fashion apparel, figures, jewelry, digital and CD soundtracks, prop and costume replicas, games, books, and beverages, as well as exclusive, premium collections in partnership with upscale, designer brands. Merchandise can be purchased in retail stores nationwide, at http://store.hbo.com, and at the groundbreaking HBO retail hub, the HBO Shop®, located at 42nd and 6th Avenue in New York City. HBO Global Licensing products are also sold internationally across Europe (www.hboshopeu.com), Asia and Australia.

About GES Events

GES, a Viad Corp (NYSE: VVI) company, is a global, full-service provider for live events, producing corporate events, exhibitions, conferences, congresses, exhibits and entertainment experiences. GES provides a wide-range of services, including official show services, audio visual, cutting-edge creative and design, marketing and measurement services, and event accommodations – all with an unrivaled global reach. GES partners with leading events and brands, including Warner Bros. Consumer Products, National Geographic, The Walt Disney Company, Mary Kay, Twentieth Century Fox, Lightstorm Entertainment and Tableau. GES’ National Servicenter® has been recognized with certification under the J.D. Power and Associates Certified Call Center Program℠ for the past eight years, and for the seventh year in a row Ad Age has named GES as one of the “World’s 50 Largest Agency Companies.” For more information, visit www.ges.com.

Contacts

J2 Communications for GES

John Singh for GES

818.458.7800

john.singh@j2comm.com

Chris Willard

Manager, Corporate Affairs

HBO

212.512.1557

chris.willard@hbo.com

Lea Antonio

Director, Marketing

GES

lantonio@ges.com

818.638.5949

Lisa O’Keefe

Director, Partner Development

GES

lokeefe@ges.com

410.500.4174

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